Company Name: Moonwell = (Moonwell on Moonbeam)
Lead Applicant: Curly (Moonwell Delegate) - Curly@moonwell.fi
Metrics Planning to Improve (users/TX/TVL): baseline and target
Baseline of 2.7k members in our Guild.xyz
Baseline of 1960 Followers on Galxe
Baseline for Moonwell onchain engagement - rolling stat collection
Target a 100% increase in Unique Address Count and Total TX Count
Strategy to Improve:
Our strategy is to use Galxe to create an NFT that will be granted to users for completing certain tasks that will help us reach our targets.
Supply $40 worth of xcDOT liquidity
Supply $40 worth of GLMR liquidity
Stake $40 worth of WELL liquidity
Provide $40 worth of liquidity to GLMR/WELL pool on StellaSwap
Like/retweet the campaign announcement
Users will receive an NFT on Galxe for completing 4 out of the 5 Tasks. We will then use Guild.xyz to grant users a special role in our Discord server if they hold the special PINKWELL NFT created on Galxe. This role will grant them access to a token-gated channel in the Moonwell Discord where we will verify the final addresses that will receive the PINK token drop.
The below steps will act as multiple layers of Sybil resistance to ensure, to the best of our ability, that the system isn’t gamed and that the tokens are distributed to people who brought value to the ecosystem.
a. A minimum liquidity threshold was met
b. The majority of tasks were completed
c. The Guild.xyz token gated chat was used to confirm humanity
Start/end date of deployment, with the start within 2 weeks of receiving the tokens.
If our pitch is approved we will immediately begin working on setting up the Galxe campaign, which will require verifying that the necessary Subgraph/GraphQL calls that are required to verify the onchain actions are in place. As a contingency plan if for whatever reason the above is not possible, we will take the onchain snapshots ourselves. Either way, all the metrics we are looking to boost will be visible and verifiable onchain.
Once we have received the PINK tokens we will have the campaign on Galxe launched and communicated to the community at large within 2 weeks.
From there the community will have 2 weeks to deposit the required liquidity at which point the the holding period will begin. During this time we will be advertising the campaign through our social media and encouraging our current community to spread the word on Twitter to reach new users and build interest in both Moonwell and the PINK token, by highlighting the utility.
Users will be required to maintain their positions for at least 4 weeks to be eligible for the Galxe NFTs and subsequent PINK airdrop.
Token Allocation/Distribution Plan:
We will allocate 100% of the PINK tokens to participants of this campaign provided that they have completed all required tasks and have passed through our Sybil resistance checks.