- KPIs and Metrics:
We have set several KPIs to measure the success of our initiatives. These include the number of active users, the rate of new user acquisition, user retention rate, and the level of engagement in community events. We will use analytics tools to track these metrics over time and adjust our strategies based on the data we collect, verifiable on chain with internal and external tools existing on Moonbeam.
Specifically, we have identified the following KPIs to measure the success of our initiatives:
- Number of attendees/participants in each community event
- Level of engagement during events, measured by active participation, interactions, and feedback
- Growth in the number of community members following events
- Social media reach and engagement during and after events
To track and evaluate these metrics over time, we will utilize a combination of analytics tools and platforms to monitor event attendance, track community engagement, and analyze social media metrics. We will maintain detailed records of participation, feedback, and any actionable insights gained from each event. These records will help us assess the impact of our community events and identify areas for improvement.
- Number sessions
- Active user base and retention rates
- In-game transactions generated
- Player feedback and ratings on relevant platforms
- Partnerships and collaborations with other game developers or platforms
To measure and evaluate game adoption, we will employ various analytical tools and platforms, monitoring active user metrics, analyzing in-game transactions, and closely monitoring player feedback and ratings. Additionally, forming partnerships and collaborations with other game developers or platforms will also serve as an indicator of successful game adoption.
- Time spent in the game per user
- Frequency of user activity, such as daily interactions
- Social and community interactions within the game
- Player progression and achievements
- User feedback and satisfaction surveys
To track and evaluate user engagement, we will utilize in-game analytics and external platforms, player behavior tracking, and feedback collection mechanisms. These insights will provide us with valuable information on user behavior, preferences, and satisfaction levels. We will actively listen to our community, gather feedback, and iterate on the game experience to continuously enhance user engagement.
By consistently monitoring and analyzing these metrics, we will have a comprehensive understanding of our initiatives’ effectiveness and make data-driven decisions to improve our community events, drive game adoption, and foster meaningful user engagement.
- User Attraction Strategies:
Our strategies to attract new users to MoonPets are focused on targeted marketing campaigns, collaborations with influencers, and the development of engaging gameplay features. Here is a breakdown of our key strategies:
Marketing and Outreach Campaigns:
- Utilizing social media platforms to generate excitement and attract new users by sharing regular updates, sneak peeks, and interactive content.
- Collaborating with influencers and content creators in the gaming and blockchain space to showcase the game and create engaging content.
- Leveraging partnerships within the Moonbeam ecosystem to cross-promote the game and tap into their user base.
Airdrops and Incentive Programs:
- Conducting airdrops of MoonPets NFTs and tokens to incentivize new users to join the game.
- Implementing referral programs to reward existing players for inviting new users, creating a viral loop.
Community Engagement and Events:
- Organizing community events, competitions, and tournaments within the game to foster engagement and attract new players.
- Participating in gaming online conferences to showcase MoonPets and connect with potential users and partners.
Enhanced User Experience:
- Prioritizing a user-friendly interface, intuitive gameplay mechanics, and visually appealing graphics to provide a seamless and enjoyable experience.
- Implementing gamification elements and rewards to incentivize user engagement and social interactions.
Ongoing Development and Updates:
- Regularly releasing updates, new features, and expansions to keep the game fresh and maintain user interest.
- Actively listening to user feedback and incorporating valuable suggestions for continuous improvement.
Regarding our marketing strategies, we have parallel interests with other projects we are assisting and prefer to keep our specific plans confidential. However, we will focus on segmentation, targeting, and positioning to identify the most receptive audience and position MoonPets as an engaging and innovative blockchain game. We will also leverage early adopters and emphasize the game’s interoperability with various blockchain networks to encourage network effects and positive word-of-mouth.
Our team has the expertise and experience to execute these strategies effectively, and we believe they will contribute to attracting a growing user base and achieving significant user statistics.
- Events and Giveaways:
We have devised a comprehensive plan to organize a diverse range of events and giveaways aimed at actively engaging the community and driving the promotion of Moonbeam. Our proposed initiatives encompass various activities such as in-game tournaments and Poker tournaments, which have been extensively validated for their popularity among the community. Additionally, we plan to implement airdrops and reward programs to incentivize user activity and foster loyalty over the course of the year, thereby encouraging active participation on the network and interaction with existing popular dApps.
Here is an overview of the types of events and giveaways we have planned:
- Virtual Meetups: Organizing online gatherings where community members can connect, share insights, and engage in discussions related to Moonbeam and its ecosystem. These meetups will feature guest speakers, Q&A sessions, and networking opportunities.
- Webinars and Workshops: Conducting educational webinars and workshops to provide in-depth knowledge about Moonbeam’s technology, use cases, and best practices. These events will cater to both beginners and advanced users, covering various aspects of blockchain and DeFi.
- AMAs (Ask Me Anything): Hosting interactive sessions where community members can ask questions directly to the TFA DAO team and other guests. This fosters transparency, builds trust, and strengthens the relationship between the project and the community.
Giveaways and Rewards:
- Token Airdrops: Distributing a portion of the TFA DAO’s & GLMR tokens to community members as a gesture of appreciation and to encourage continued support for Moonbeam.
- NFT Giveaways: Conducting periodic NFT giveaways where community members can win exclusive Moonbeam-themed NFTs, such as MoonPets v2 or other collectibles.
- Merchandise Giveaways: Offering branded merchandise, such as T-shirts, stickers, and accessories, as rewards for active community participation, contests, or social media campaigns.
- Extra Staking Rewards for the whole network: Implementing reward programs for users who stake their GLMR or MPET tokens, providing them with additional incentives for supporting the Moonbeam ecosystem.
- Event-Based Giveaways: Running time-limited giveaways with major milestones, partnerships, or community achievements to celebrate and reward community members.
In addition to these planned events and rewards, we are excited to announce that we are aiming to launch a crypto course about the Moonbeam ecosystem. This course will cater to newcomers who are interested in learning about blockchain technology, decentralized finance, and the unique features of Moonbeam. Participants will have the opportunity to deepen their understanding of the ecosystem and its potential applications.
To incentivize engagement and completion of the course, we are planning to offer participants a few GLMR tokens as a reward upon fulfilling the course requirements. This incentive structure is similar to the “Learn & Earn” courses offered by platforms like Coinbase or CoinMarketCap, where participants earn tokens after completing educational modules.
The crypto course will provide comprehensive and accessible information about the Moonbeam ecosystem, including its technology, use cases, governance, and integration with other blockchain platforms. By offering this educational resource and incentivizing participation, we aim to attract newcomers to the Moonbeam community, foster their understanding of the ecosystem, and encourage their active involvement.
These events and giveaways are designed to not only engage the existing community, but also attract new users to the Moonbeam ecosystem. We believe that by fostering active participation, providing educational resources, and offering attractive rewards, we can create a vibrant and supportive community around Moonbeam.
Please note that while we are actively working on finalizing our plans, we understand the importance of providing specific details about the events and giveaways we have in store. We are committed to creating an engaging and vibrant ecosystem within the Moonbeam community.
However, we also recognize the value of community input in shaping our initiatives. As such, the information and timing of these events and giveaways will be determined based on valuable feedback from the community, project milestones, and the availability of resources. We believe that by maintaining an open dialogue with the community, we can ensure that our initiatives align with their preferences and address their needs effectively.
Rest assured, as we progress with our planning, we will share more details about these events in a timely manner. We aim to craft each event meticulously to align with our overarching objectives and resonate with our target audience. We are committed to delivering an exceptional experience that captivates and excites the Moonbeam community.
- Incentive Distribution:
The winners of the incentives will be determined based on their participation and performance in the events and challenges. We will use a transparent and fair mechanism to distribute the incentives, ensuring that all community members have an equal opportunity to win. As usual, we will leverage blockchain solutions to ensure fairness. We highly value these principles and have implemented a robust mechanism to ensure an equitable distribution of rewards.
Here is how we address these concerns:
Randomized Selection Process:
For giveaways and airdrops, we employ randomized selection processes to ensure fairness and prevent bias. We use transparent methods such as randomized number generators or smart contract mechanisms to determine the winners. This eliminates the possibility of favoritism and ensures equal opportunities for all participants.
Community Engagement Metrics:
In certain cases, we may determine winners based on specific community engagement metrics. For example, in social media campaigns or events where participants are required to share content or actively engage with the community, winners can be selected based on criteria such as the number of likes, retweets, or meaningful contributions. However, these metrics will be clearly defined and communicated to the community in advance to ensure transparency and understanding.
Staking and Participation Metrics:
In the case of staking rewards or ongoing engagement incentives, winners may be determined based on staking duration, participation levels, or other measurable factors. These metrics provide a fair and transparent basis for allocating rewards and prevent concentration of incentives among a few individuals.
Regular Evaluation and Auditing:
We conduct regular evaluations and audits to ensure that the selection process remains transparent and fair. We review the outcomes of each event or giveaway, assess the distribution of rewards, and analyze any anomalies or inconsistencies. This continuous monitoring allows us to identify and address any potential issues promptly.
Community Feedback and Governance:
We believe in the power of community involvement and governance. We actively encourage community members to provide feedback, suggestions, and ideas on our processes. Their input helps shape and refine our approach to ensure inclusivity, transparency, and fairness.
By implementing these measures, we aim to create an environment where all community members have an equal chance to participate, engage, and benefit from our events and giveaways. Transparency and fairness are core principles we uphold, and we are committed to maintaining the trust and support of our community.
- Preventing Sybil Attacks:
To maintain a fair and transparent environment for all participants, we have established robust measures to prevent individuals from creating multiple accounts. These measures include the implementation of cross-verification processes, such as social accounts verification on platforms like Twitter, Discord, and Telegram. For larger events and giveaways, we may also consider implementing KYC procedures to further enhance security.
We recognize the importance of mitigating the risk of sybil attacks and ensuring the integrity of our community events and giveaways. To achieve this, we will implement the following measures:
For certain events or giveaways where eligibility criteria are in place, we may require participants to complete a KYC process. This involves verifying their identity and ensuring that each participant is a unique individual.
Social Media Account Verification:
When utilizing social media platforms for participation or entry into events or giveaways, we may request participants to link their social media accounts. This helps establish the authenticity of participants and discourages the creation of multiple fake accounts.
Community Reporting and Vigilance:
We rely on the vigilance and engagement of our community members to report any suspicious activities they observe. By encouraging open communication and fostering a sense of responsibility within the community and rewarding them for taking action, and acting against any potential sybil attacks promptly.
By combining these measures, we aim to prevent sybil attacks and maintain the integrity of our events and giveaways. Our commitment to transparency, fairness, and a positive community experience drives us to continuously refine and improve our processes.
- Security Audits:
We will conduct comprehensive security audits of our platform to ensure the integrity of the game and player assets with our partners involved. This will include audits of our smart contracts, backend infrastructure, and frontend applications. We will work with reputable security firms if necessary to conduct these audits and will take all necessary measures to address any vulnerabilities identified, security is always the first priority for TFA.
Here is more information about our security audit plans:
Comprehensive Security Audits:
We will engage a reputable third-party such a Halborn security audit firms specializing in smart contract and blockchain audits. These audits will cover critical aspects of our platform, including the game mechanics, smart contracts, backend infrastructure, and any other components related to user assets and interactions. The goal is to identify and address any vulnerabilities or weaknesses that could compromise the integrity of the game and player assets.
Smart Contract Audits:
Smart contracts play a crucial role in the functioning of our game. We will conduct thorough audits of our smart contracts to ensure their security, reliability, and adherence to best practices. This includes reviewing the codebase, assessing potential attack vectors, and implementing industry-standard security measures such as input validation, access controls, and protection against common exploits like reentrance attacks and integer overflows.
In addition to formal security audits, we will conduct penetration testing to simulate potential attacks and identify any vulnerabilities in our platform. This process involves employing ethical hackers to attempt to exploit our system, helping us discover and remediate any security weaknesses before they can be exploited maliciously.
Continuous Monitoring and Updates:
Security is an ongoing process, and we will continuously monitor the evolving threat landscape to proactively address any emerging security risks. We will stay up to date with the latest security best practices, apply patches and updates promptly, and ensure the platform’s infrastructure and protocols remain robust and secure.
Secure Asset Storage and Management:
To safeguard assets, we will implement stringent security measures for asset storage and management. This includes employing secure multi-signature wallets, implementing access controls, and regularly auditing and monitoring the asset management processes; this solution has already been adopted for the TFA token LP.
User Education and Security Awareness:
We believe in empowering users with knowledge about security best practices. We will provide educational resources and guidelines to our community, emphasizing the importance of using strong passwords where needed, and practicing responsible behavior when interacting with the platform. By fostering security awareness among our users, we can collectively contribute to the integrity and protection of player assets.
By implementing these security measures, conducting comprehensive audits, and maintaining a proactive approach to security, we are committed to ensuring the integrity of the game and player assets. The trust and safety of our community are of utmost importance to us.
- Impact of Reduced Grant Amount:
If the grant amount we receive is less than the requested 1M, we are prepared to adjust our plans and strategies accordingly. While our proposed grant amount of 1M would greatly support and accelerate our initiatives, we understand that grant allocations can vary based on various factors and considerations. In such a scenario, we would prioritize key initiatives and optimize resource allocation to ensure the successful implementation of our project. This may involve scaling back certain aspects of our plans or extending our development timeline.
Here is how we would approach this situation:
We would evaluate our proposed initiatives and identify the ones that are of the highest priority and impact. This assessment would help us focus on the core elements of our strategy and allocate resources accordingly.
With a reduced grant amount, we would streamline our objectives and refine our implementation plans to ensure maximum efficiency and impact. This may involve reevaluating the scope of certain initiatives, optimizing processes, and identifying areas where cost savings can be achieved without compromising the overall vision.
Strategic Resource Allocation:
We would carefully allocate the available resources to the most critical aspects of our project. This may involve reallocating funds, revisiting partnerships, exploring cost-saving measures, or seeking alternative funding sources to bridge any gaps.
Incremental Growth and Scaling:
While a smaller grant amount may necessitate a more incremental approach to growth and scaling, we would remain committed to the long-term vision of our project. We would seek to build a solid foundation and demonstrate the viability and success of our initiatives, with the aim of attracting further support and funding in the future.
Flexibility and Adaptability:
As a dynamic and adaptable organization, we are prepared to adjust our plans and strategies in response to changing circumstances. We would remain open to opportunities for collaboration, partnership, and funding that align with our objectives and allow us to further enhance the Moonbeam ecosystem.
Despite the potential impact of a reduced grant amount, our commitment to promoting the adoption of Moonbeam and fostering a thriving community remains unwavering. We believe in the power of innovation, collaboration, and adaptability to overcome challenges and achieve our goals.
Upon reflection, we would like to acknowledge that there was a miscalculation in our initial proposal when the grant amount was lower. We apologize for any confusion or miscommunication that may have arisen as a result. Our intention has always been to request the full amount of 1M, which is essential for the successful execution of our strategic initiatives and the realization of our project’s goals.
We appreciate your understanding and flexibility regarding this adjustment to our grant proposal. We assure you that the requested 1M grant is a realistic and justified investment in our project’s potential and the broader Moonbeam ecosystem. It is our firm belief that this grant amount will be instrumental in realizing our vision and maximizing the outcomes of our initiatives.
We remain committed to transparently reporting our progress, utilizing the allocated funds responsibly, and achieving the desired milestones outlined in our revised plan.
- Cost Breakdown:
The development of the game involves various costs, including design, development, testing, marketing, and management. We estimate that the development alone will require more than 3,000 hours of work.
To provide an approximately comprehensive breakdown, we have conducted a thorough analysis of the development process, considering various aspects such as design, programming, testing, deployment, and the average blockchain developer rate of $70.31 per hour.
Please find below the estimated costs and time allocation:
Conceptualization and game mechanics: 80 hours
Artwork and visual design: 114 hours
Sound design and audio integration: 40 hours
Front-end development: 880 hours
Back-end development: 440 hours
Smart contract development: 440 hours
Testing and Quality Assurance:
Test planning and execution: 240 hours
Bug fixing and optimization: 240 hours
Deployment and Release:
Integration with Moonbeam blockchain: 80 hours
Launch preparation and marketing activities: 160 hours
Please note that the above breakdown is an estimate and may be subject to adjustments as we progress through the development stages. It is crucial to maintain flexibility in our planning to accommodate unforeseen challenges and optimize the game development process.
In terms of costs, we have considered various factors such as team salaries, contractor fees, technology expenses, and other development-related expenditures. We have allocated the requested grant amount to cover these costs and ensure the successful delivery of the game within the proposed timeline.
We are committed to closely monitoring and managing the development process to ensure efficient resource utilization and adherence to the established timeline. Regular progress updates and transparent reporting will be provided to the grant committee to keep you informed of our achievements and any potential adjustments in the development plan.
- Elaboration of Mr. Madara’s quote:
Our team members have been recognized and acknowledged for their technical expertise and competence in various projects. Here are a few examples of these acknowledgments:
Adam, Product Lead of Pirate Nation game, acknowledged our team members for conducting security audits on their stack. This acknowledgment can be found in the following tweet: https://twitter.com/fern/status/1651985451085967360?s=20
Davy Jones, Founder of DamnedPirateSociety NFT, acknowledged our team members for conducting a security audit on their contracts. The acknowledgment can be found in this tweet: https://twitter.com/PainGravity/status/1656632730208313344?s=20
Mr. Tin, Founder of GLMRApes, rewarded our team members for reporting flaws (bounty) in their GLMRJungle minting process, which could have allowed attackers to easily mint rare NFTs. You can reach out to them for confirmation of our contributions.
These are just a few examples of our team’s involvement in security audits. We have also assisted other projects such as CanaryNetworkAgents and many more in conducting security audits and helping with other concerns. Additionally, we have actively contributed to the community by warning against participating in scam projects and conducting our own smart contract audits. These efforts have been consistently communicated through our community Telegram channel.
These acknowledgments and contributions highlight the technical proficiency and dedication of our team members in ensuring the security and integrity of blockchain projects. We are committed to upholding these standards and leveraging our expertise to contribute to the success of Moonbeam and the wider blockchain ecosystem.